Minimum Viable Brand

Minimum Viable Brand

Brand Strategy, delivered weekly—for early-stage startup founders who'd rather build to win than learn the hard (and costly) way. Completely free. Unsubscribe anytime.

Archive

Is Your Startup a Brand—or Just a Product?

Is Your Startup a Brand—or Just a Product?

Because features get copied. Brand is what they can’t steal.

Edwin
Edwin
How to Write a Positioning Statement That’s Actually Useful

How to Write a Positioning Statement That’s Actually Useful

A practical guide to crafting the sentence that makes your startup make sense.

Edwin
Edwin
Why Your Brand Is the Ultimate Trust Shortcut

Why Your Brand Is the Ultimate Trust Shortcut

Because before people buy what you do, they need to believe in who you are.

Edwin
Edwin
Bring Your Brand to Life: Days 6–10 of the MVB Checklist

Bring Your Brand to Life: Days 6–10 of the MVB Checklist

You’ve built the core — now let’s make it real, visible, and ready to scale.

Edwin
Edwin
The 10-Day MVB Checklist: Build Your Brand's Foundation The Smart Way

The 10-Day MVB Checklist: Build Your Brand's Foundation The Smart Way

A step-by-step playbook for founders who need just enough of a brand to be taken seriously.

Edwin
Edwin
What Is A Minimum Viable Brand? (And Why It Matters At Seed Stage)

What Is A Minimum Viable Brand? (And Why It Matters At Seed Stage)

Because looking and sounding like you belong matters—even before you do.

Edwin
Edwin